Digital Marketing Executive – Lead Management & Automation
Location: Hybrid in Bournemouth – 2 days in office, 3 WFH
Hours: Monday - Friday, 37.5 hrs per week

About Kortext
Founded in 2013, Kortext is a global leader in digital learning and student engagement solutions. We support institutions worldwide with our AI-powered, cutting-edge content discovery and study products, market-leading learner analytics, and streamlined workflows.

Our mission is simple: to help every student fulfil their potential. We’re growing quickly and looking for passionate individuals who share our vision. You’ll join a team that collaborates with our education partners across the globe, working together to make a difference.

The Role
The Digital Marketing Executive – Lead Management & Automation supports campaign delivery through hands-on automation, approved audience builds, lead flow checks, routing support, campaign tracking setup, nurture journey support, launch QA and operational records in Marketing Cloud Next and Salesforce. Reporting to the Digital Marketing Manager, this role works within agreed governance, consent and automation standards to help campaigns launch accurately and leads move through the lifecycle effectively. The role checks that campaign leads are captured, routed, visible to the right Sales owners and supported with clear handoff information, escalating data, routing, consent or system issues where required. Marketing Cloud Next strategy, technical systems ownership, data governance, consent compliance, GDPR/PECR oversight, attribution and formal reporting ownership sit with the Digital Marketing Manager.

Key Responsibilities
Marketing Cloud Next Campaign Use and Automation:
o Use Marketing Cloud Next to build approved campaign activity within agreed templates, processes and standards.
o Build, test and support approved email journeys, automations, audience segments and nurture workflows.
o Support campaign setup by preparing lists, forms, journeys, tracking requests and launch readiness checks.
o Complete campaign QA across emails, journeys, lists, forms, links, routing rules and launch settings.

Lead Lifecycle, Routing and Campaign Readiness:
o Support lead lifecycle processes, including nurture progression, lifecycle status updates, routing checks and Sales handoff coordination.
o Monitor day-to-day lead flow from campaigns into Salesforce, checking that leads are captured, routed and visible to the right Sales owners.
o Carry out hands-on Salesforce checks on lead status, routing outcomes, missing data, ownership, lifecycle stage updates and handoff issues.
o Work closely with Sales to resolve lead routing queries, understand follow-up feedback and flag issues affecting lead quality or progression.
o Maintain lead flow notes, routing updates and issue logs so the Digital Marketing Manager has visibility of risks, blockers and recurring problems.
o Check campaign lists, audience selections and routing rules are ready for launch, escalating data or system issues to the Digital Marketing Manager.
o Build approved audience segments for campaign use based on agreed criteria and campaign briefs.
o Apply agreed consent, suppression and audience exclusion processes, escalating compliance questions to the Digital Marketing Manager.
o Support lead scoring, routing, lifecycle stage updates and handoff checks according to agreed rules.
o Maintain campaign naming, status updates, routing notes, issue logs and operational records for live and completed activity.

Campaign Reporting Support and Optimisation:
o Gather campaign performance data, lead flow updates, routing outcomes and launch QA notes for review by the Digital Marketing Manager.
o Support post-campaign reporting by consolidating practical results, highlighting setup issues and identifying automation or routing improvements.
o Monitor campaign setup, routing, journey performance and Salesforce visibility, escalating data, system or reporting discrepancies where needed.
o Maintain campaign naming records, UTM/tracking records, issue logs, QA checklists, process notes and reusable operational documentation.
o Suggest improvements to campaign automation, lead routing, QA processes, documentation and Marketing Cloud Next ways of working.

Skills & Requirements
o Experience supporting email campaigns, marketing automation, campaign operations or lead nurture activity.
o Confident using Marketing Cloud Next or similar marketing automation platforms as a campaign user.
o Comfortable using Salesforce for lead checks, routing outcomes, ownership visibility, missing data checks and lifecycle status reviews.
o Strong attention to detail, with discipline around QA, process documentation, campaign naming, tracking setup and accurate data.
o Good understanding of campaign journeys, segmentation, nurture workflows, consent/suppression processes, lead routing and launch QA.
o Analytical, organised, proactive, service-focused and confident maintaining clear operational records.

Kortext Benefits
26 days holiday + bank holidays (rising to 29 days after 5 years)
Simplyhealth cash plan to help cover the cost of day-to-day healthcare
Flexible, hybrid & remote working options to support productivity and wellbeing
Income protection (60%), life assurance (4x salary) and Company sick pay
Service awards to recognise and celebrate long-term commitment
Employee assistance program with 247 confidential support
Referral bonus for introducing great people to our team
Learning and development opportunities

Equal Opportunities Employer: We are committed to building an inclusive workplace where people feel valued, respected, and empowered to thrive. We celebrate diversity and believe that different perspectives and experiences drive innovation.
Reasonable Adjustments: We strive to ensure our hiring process and workplace are accessible to all, and encourage you to speak with us should you require any adjustments during the hiring process or during your employment.

See more about Kortext via our Website and LinkedIn